Privacy Notice.

01. Personal data we collect

Ratione may collect the following personal data when you use the contact form or communicate with us by email, WhatsApp, or other contact methods made available through this website:

• Name.
• Email address.
• Telephone and/or WhatsApp number, when provided.
• Company or organization name, when provided.
• Information related to the project, service, need, or inquiry that you choose to share.
• Information contained in subsequent communications with Ratione that is necessary to address your request or develop a business relationship.

Ratione does not request sensitive personal data, financial information, or asset-related information through its contact form.

Please do not provide this type of information through the form or general contact channels unless it is strictly necessary and you are expressly informed of the corresponding processing.

02. Purposes of processing

The personal data collected will be used for the following primary and necessary purposes:

• To receive, identify, and respond to requests for information or contact.
• To understand the general needs of the requested project or service.
• To communicate with you regarding your request.
• Where applicable, to prepare proposals, estimates, or quotations.
• To follow up on potential business or professional relationships initiated by you.
• To provide any services that may subsequently be contracted.
• To maintain communications necessary in connection with projects, services, or contractual relationships.
• To comply with applicable legal, contractual, administrative, or security obligations.
• To address clarifications, requests, or disputes related to our services.

At present, data obtained through the contact form will not be used to send advertising, newsletters, or commercial communications unrelated to the request initiated by you, unless the consent required for such purpose is subsequently obtained.

03. Sensitive personal data

Ratione does not intend to collect or process sensitive personal data through this website.

If you voluntarily provide information of this nature without being requested to do so, Ratione will endeavor not to use it and may delete it when it is not necessary for a legitimate purpose permitted by applicable law.

04. Use of technology providers

To operate this website and its contact mechanisms, Ratione may use technology services provided by third parties, including hosting, infrastructure, security, email, and message processing or delivery services.

These providers may act as data processors and access or process certain personal data only to the extent necessary to provide their services to Ratione and in accordance with applicable obligations.

Due to the nature of certain technology services, some information processing may take place through infrastructure located outside Mexico, in accordance with applicable law and the corresponding contractual terms.

05. Transfers of personal data

Ratione will not sell, rent, or commercialize your personal data.

When Ratione transfers personal data to a third party other than a data processor, such transfer will be subject to applicable law and, where necessary, the consent of the data subject will be requested.

Transfers may be made without consent in the cases permitted by the Mexican Federal Law on the Protection of Personal Data Held by Private Parties, including when necessary pursuant to a contract entered into or to be entered into in the interest of the data subject, for the performance of a legal relationship, pursuant to law, by order of a competent authority, or in any other circumstances provided for by applicable law.

06. Data retention

Personal data will be retained only for the time reasonably necessary to fulfill the purposes for which it was collected, follow up on the corresponding relationship, and comply with applicable legal or contractual obligations.

When the data is no longer necessary for those purposes and the applicable statutory retention periods have expired, it will be suppressed or deleted in accordance with applicable law, following blocking where required.

07. ARCO rights

You have the right to exercise at any time your rights of Access, Rectification, Cancellation, and Objection (ARCO rights) with respect to your personal data.

In particular, you may:

• Access the personal data Ratione holds about you and learn how it is processed.
• Request the rectification of inaccurate, incorrect, or outdated personal data.
• Request cancellation of your data when you consider that it is no longer necessary for the purposes that justified its processing, subject to applicable legal exceptions.
• Object to the processing of your personal data in the cases provided for by applicable law.

To exercise any of these rights, you must submit a request to the following email address:

contacto@rationestudio.com

The request must contain at least:

• Name of the data subject.
• A means of receiving notifications.
• The documents or information necessary to verify your identity and, where applicable, the identity and authority of your legal representative.
• A clear and precise description of the personal data with respect to which you wish to exercise an ARCO right, except when exercising the right of access.
• The ARCO right you wish to exercise or the action you are requesting.
• Any information or documentation that may facilitate the location of your personal data.

If you request rectification, you must also indicate the requested changes and, where applicable, provide documentation supporting your request.

Ratione will communicate its determination within the periods established by applicable law and, where the request is appropriate, will give effect to the corresponding right within the legally established period.

08. Withdrawal of consent

Where the processing of your personal data is based on your consent, you may withdraw that consent at any time, without retroactive effect and subject to the exceptions provided for by applicable law.

To request withdrawal of your consent, you may submit a request to:

contacto@rationestudio.com

The request must make it possible to identify the data subject and the processing for which consent is being withdrawn.

Withdrawal may not apply retroactively and will not prevent processing that must continue due to a legal obligation or another basis permitted by applicable law.

09. Limitation of use or disclosure

You may request that the use or disclosure of your personal data be limited by submitting a request to:

contacto@rationestudio.com

The request must clearly identify the data and the uses or forms of disclosure that you wish to limit.

Ratione will process the request in accordance with applicable law and communicate the corresponding determination to the data subject.

10. Information security

Ratione adopts reasonable administrative, technical, and organizational measures to protect personal data against damage, loss, alteration, destruction, unauthorized use, access, or processing.

However, no system for transmitting or storing information over the Internet can guarantee absolute security. Ratione will therefore review and adapt its protective measures according to the nature of the information processed and the technologies used.

11. Cookies and similar technologies

This website may use cookies or other technologies that are strictly necessary for its operation, security, and functionality.

If Ratione subsequently implements analytics, measurement, advertising, or other technologies involving additional processing of personal data or identifiers, this Privacy Notice and, where necessary, the website's consent mechanisms will be updated before such technologies are used, in accordance with applicable law.

12. Third-party links and services

This website may contain links to services or platforms operated by third parties, such as email applications or messaging services.

When you leave the Ratione website and interact directly with a third-party platform, processing performed by that third party will be governed by its own terms and privacy policies.

Ratione is not responsible for the privacy practices of external websites or services that it does not control.

13. Changes to this Privacy Notice

Ratione may amend or update this Privacy Notice as a result of legal or regulatory changes, modifications to the services offered, the adoption of new technologies, or changes to its personal data processing practices.

The current version of this Privacy Notice will remain permanently available at:

[FULL PRIVACY NOTICE URL]

Where an amendment requires the data subject's consent to be obtained again under applicable law, Ratione will implement the corresponding mechanisms before carrying out the new processing.

14. Contact

For any questions regarding this Privacy Notice, the processing of your personal data, or the exercise of your rights, you may contact:

Data controller

José Ángel Soto Castilla

Trade name

Ratione

Address

Cto. Lago Ness, 401, Bosques del Peñar, Pachuca, 42094, Hidalgo, Mexico

Email

contacto@rationestudio.com

Website

[MAIN WEBSITE URL]